Samantha Varvel

Samantha Varvel is a fashion and lifestyle blogger that is known for her feminine and timeless style. In her aspirational stories she balances refined beauty with genuine family living and creates a place that shows the magic of the world around us. We crafted a brand and website that embodies the classic aesthetic she evokes and is an inspiring yet easy to use platform for her blog posts and shopping finds.

Lifestyle Blog
Connecticut & Provence
Brand Identity
Web Design
Web Development
Social Templates
Kind Words


Sally has such incredible taste and vision that carries through to everything she does. She helped me define my personal style and brand better than I could have done myself, and then translated it into a cohesive and visually stunning custom website that looks incredibly high-end, professional and 100% true to “me.” Every time she sent a proposal, I was blown away by how beautiful and perfectly aligned every detail was. Plus, she is a delight to work with and a true professional who quickly felt like a good friend as I so enjoyed collaborating with her throughout the entire process. She also trained me every step of the way so that I am now able to easily and seamlessly continue to update my site as my brand continues to grow. I couldn’t speak more highly of Sally and her work.
– Samantha Varvel

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