Hallbrook Home

Brand Identity, Website Design

Hallbrook Home is a personal project that included crafting a brand identity and web design for this fictional home and living e-commerce store. I’ve always loved classic farmhouse style homeware brands. Their pieces are timeless and convey a warm cozy feeling. You can already smell the warm apple pie you take out of your oven with those new checked oven mittens while scrolling through their scenes. That’s the feeling I wanted to evoke with this brand and website. It should feel timeless and fresh with soft taupe, creme and blue shades and a classic serif type logo. All brand elements work together very well giving a calming effect while being a serene background for the products on the website. I would definitely love to shop at Hallbrook Home.